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At Reloved by: we bring together a network of businesses selling preloved luxury items, running events that raise the profile of sustainable fashion.

Are you a pre-loved seller who holds authenticated items? Get in touch!

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What is Reloved by:? 

As a leading source of global carbon emissions, the fashion industry is an imminent threat to the health of our environment. We can each do our part by reducing waste, making careful purchases, and opting for second-hand items. Reloved by: is a growing movement seeking to make recycled fashion even more desirable than new. It seeks out authenticated, high-end fashion and adds an iconic Reloved by: charm to emphasize pride in sustainable purchases. A luxury that benefits you and the planet!

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Why support Reloved by: ?

According to the UK’s Waste and Resources Action Programme (WRAP), an estimated £140 million worth of clothing is sent to landfills each year, and an incredible £30 billion worth of unused clothing is still sitting in our wardrobes nationwide. There's a fantastic community of preloved sellers, from small businesses to large platforms. Buying preloved ensures you pay less, do good and choose style!

"Celebrating Reloved By: in parliament today - be proud to wear preloved."

- Caroline Nokes

(House of Commons)

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